1962
In September 1962. Peter Mercer, the manager of the shoe department of Gamages department store in Holborn. replied to an advertisement in the paper for the Manager position in a shoe shop in the nearby city of St Albans. Located at 18 London Road, "Top Footwear for Men" was one of the first Men's only shoe shops to come to the high street, supplying high quality and fashionable shoes to men of all ages. It was when this first store opened on the 10th October that the SOLETRADER journey began.