Dr. Martens is a cultural icon that expresses authenticity, tradition and freedom. Since 1960 Dr. Martens has been adopted by subcultural groups, celebrities, musicians and independent thinkers. Dr. Martens transcends eras and trends, and its boots and shoes are loved for their alternative appeal in a world of conformity. Soletrader has been on the whole Dr. Martens journey since the very beginning in 1960, when its founder recognised that Dr. Martens represents a unique fusion of authentic functionality and cultural expression.